Cisco Live Wire
June 2008
- Cisco Live 2008: A Solution for Everyone
- Get Inspired at Cisco Live
- Cisco Career Certifications at Cisco Live 2008
- Cisco Live: Join the Fun
- Cisco Self-Defending Network: Combining Best-of-Breed Products and Services with a Systems Approach
- Transforming the WAN Edge
In this Issue:
Welcome to the June issue of Cisco Live Wire, your source for the latest updates on Cisco Live 2008, home to Networkers. In this issue, we explore how an exciting lineup of speakers, social activities, networking events, and educational opportunities is making this year’s conference the best ever with record attendance. There is still time to register, don’t miss out!
Cisco Live 2008: A Solution for Everyone
Cisco Live is all about getting a taste of everything Cisco has to offer with more diverse programs than ever before. This year you’ll find activities, educational offerings, and many other ways to explo’s diverse technology and solutions. This article highligh’s most innovative solutions including the Data Center, Contact Center, and Unified Communications.
We have expanded our annual IT and communications conference this year to include something for everyone committed to the success of their IT organization. You’ll have many opportunities to strengthen current skills and acquire new ones, while you network with peers during a variety of social activities.
A data center that’s up to date, secure, and functioning at its best is a key to success in your industry. Join Michael Dreyer, CIO of Visa, and Doug Gourlay, Senior Director of Cisco’s Data Center Solutions Group, as they discuss the evolution and transformation of the data center. Explore ways to optimize your data center by attending the data center Super Sessions, or hear what others have done during our case study sessions. Stop by the C-Lounge and post a vlog to the Cisco Live site, or watch a data center demonstration in the Cisco Booth. Learn more about the data center at Cisco Live from the Data Center Roadmap at: www.cisco–live.com/bu_contactcenter.php.
Unified Communications technology has a strong presence at Cisco Live 2008. Through our products, services, and mission we work to unify voice, video, data, and mobile applications to provide a collaborative, media-rich experience for all users. Join industry leaders as they share their wealth of knowledge and experiences with implementing Unified Communications at home and at the office. Visit the Cisco Booth for a live demonstration of Unified Communications in action.
For a lively and interactive discussion around the topic of collaboration tools and technologies please join Cisco executives Marthin De Beer, Doug Dennerline, and Barry O’Sullivan at the Super Session, June 24, 3:00 p.m.
Learn about CIPTUG (www.ciptug.org), the official Cisco IP Telecommunications Users Group. Meet CIPTUG Board Directors at the World of Solutions and visit us at Booth 460. Our members – 1300+ Unified Communications end–users from over 500+ companies – engage in a wide range of educational programs, interactive forums, and collaborative activities throughout the year to:
- exchange information
- share experiences and best practices
- influence Cisco and IPC Partners' product enhancements and directions
- enhance their product knowledge and technical expertise
- network with other users, Cisco and Cisco Partners
Mobility is a vital feature of any business communications solution today. Hear how Cisco and Intel are working together to deliver enterprise-ready mobile solutions during the Cisco and Intel Mobility Solutions Super Session. Cisco and Intel representatives will discuss the challenges and opportunities they’ve seen while working with emerging wireless devices and networks. And at the Cisco Booth you can get informed on successful mobility strategies and watch a live demonstration of Cisco’s mobility products. Find out more about mobility at Cisco Live from the Mobility Roadmap, at: www.cisco-live.com/bu_mobility.php.
Contact centers are prominent at Cisco Live 2008. In–depth educational sessions and training offered throughout the event will enhance your knowledge of Cisco contact center products and services. For strategic insight into the future of contact center and self-service products, you can meet onsite with product engineers, interact with Cisco partners, and network with other contact center users. Join Laurent Philonenko, Vice President and General Manager of Cisco’s Contact Center Business Unit, for a Welcome Session including a combination of Cisco and customer presentations, an open panel discussion, and important announcements from the Cisco Customer Contact User Group. At the Cisco Booth you’ll find more in–depth product information, including a live contact center demonstration. Learn more about the contact center at Cisco Live from the Contact Center Roadmap at: www.cisco–live.com/bu_contactcenter.php.
There will be plenty of opportunities to enhance your knowledge about Cisco Unified Customer Contact solutions and services at Cisco Live. Take advantage of over 25 in–depth educational sessions and training offered throughout the event. Meet onsite with product engineers and interact with Cisco partners and the Contact Center User Group (CCUG). Join Laurent Philonenko, Vice President and General Manager of Cisco’s Contact Center Business Unit, at the Contact Center Welcome Session. Meet and greet with fellow contact center users at the contact center afternoon reception after the Contact Center Welcome Session.
At network–related events you’ll learn more about strengthening the backbone of your organization. Cisco Live 2008 will help you reach the full potential of your business with sessions covering routing and switching, optical, carrier Ethernet and policy control, applications optimization, and access and aggregation. Then earn some bragging rights at the Cisco Challenge, sponsored by Cisco’s Network Systems group. The contest tests your knowledge of the network with questions about Cisco’s routing, switching, and security solutions. Afterward, enjoy some hands–on network action at the Cisco Booth, where integrated demonstrations will allow you to experience the network as the platform for real–life challenges.
Finally, see live presentations from Cisco partners about solutions built on Cisco technologies that are ready for deployment in your network today. Presentations run daily in the World of Solutions. Review the schedule now
Cisco Live 2008 provides a solution for everyone. For more information on Cisco Live 2008 visit: www.cisco–live.com.
Get Inspired at Cisco Live
The most innovative pioneers in the industry are backing our products, strategies, and clients. Cisco Live 2008 is the perfect venue for shedding light on what keeps Cisco and the industry thriving.
John Chambers, Cisco Chairman and CEO, kicks off Cisco Live 2008 with an inspiring keynote address on Tuesday, June 24, from 10:00 a.m. to 11:30 a.m. Come share Chambers’ vision for the future of global communications and how Cisco is redefining the network.
Cisco’s new CTO, Padmasree Warrior, brings 23 years of industry experience to Cisco, including the CTO position at Motorola. Join Warrior as she discusses her ambitious visions and priorities in her new role as CTO, her goal to better position Cisco for meeting client needs head on, and her view on how collaboration will transform our world.
Award–winning actor, economist, writer, teacher, and pundit Ben Stein closes the week with a uniquely humorous perspective. Stein has reached several milestones in his professional life, including writing speeches for Presidents Nixon and Ford, writing a column for the Wall Street Journal, and acting as an economics teacher in the movie Ferris Bueller’s Day Off. It comes as no surprise that Stein would want to be among today’s innovators. Join Stein on Thursday, June 26, from 10:00 a.m. to 11:30 a.m.
Cisco Live is host to several don’t–miss opportunities, from inspiring keynote speakers to interactive group discussions, known as Super Sessions. Among them are these three:
- “The Power of Collaboration Panel” (Tuesday, June 24, 3 to 4 p.m.) features select senior-level Cisco executives who have seen first-hand how collaboration contributes to the success of Cisco tools and technologies. Join them as they share their successes and challenges of developing collaborative solutions.
- “The Data Center: Evolution and Transformation” (Wednesday, June 25, 3 to 4 p.m.) gives you an insider’s perspective on the evolution and transformation of the data center from Cisco leader Doug Gourlay. Learn how recent data center developments have enabled innovations in education, entertainment, IT, and business, from the people that are making it happen.
- “Cisco and Intel Mobility Solutions” (Wednesday, June 25, 3 to 4 p.m.) presents the latest mobile vision and trends from two industry leaders in wireless technology, Cisco’s Brett Galloway and Intel’s Sriran Viswanathan, in a joint discussion on the next wave of enterprise–grade mobile solutions.
Cisco Career Certifications at Cisco Live 2008
Cisco Live offers more value every year. This year it offers extensive certification opportunities for those interested in taking their career, and the industry, to the next level.
In addition to all the features and programs you have come to expect, this year the certifications team is including some special attractions you won’t want to miss.
In addition to the techtorials, sessions, onsite testing, and dedicated booth in the World of Solutions, Cisco Live 2008 brings back the popular Certifications Lounge. This year the lounge will feature:
- New CCDE Practical exam Demo
- Certifications Help Desk
- Cisco Press/Amazon Kindle Demo
- Learning Partners
- Games
- Refreshments
- Power cords to connect your laptop and check your email!
We will also be conducting focus groups on Tuesday and Wednesday to get your feedback on the certifications program. Check your e-mail soon for information on how to participate.
Cisco Live: Join the Fun
All work and no play is never a successful practice, so we’ve packed Cisco Live full of attractions and entertainment.
Cisco Live 2008 is full of events and activities you don’t want to miss. This year’s Orlando location provides outstanding entertainment; from exclusive access to the mega rides and attractions of the Universal Studios back lot, to the exquisite food and entertainment of the Hard Rock Café.
Welcome Reception
Monday, June 23, 5:00 p.m. - 7:00 p.m.
This year’s opening night includes an evening Welcome Reception in the World of Solutions Expo. Enjoy an evening of hors d’oeuvres and music while you mix and mingle with your peers.
World of Solutions Reception
Tuesday, June 24, 5:00 p.m. – 7:00 p.m.
Join Cisco partners and thousands of colleagues for food and drink. Walk through partner exhibits, visit the Cisco Booth, and take part in a variety of interactive activities including the Solutions Theater, where you can hear about new partner solutions built on Cisco technologies. For more information visit www.ciscolive2008.com/scheduler/controller/catalog.
Customer Appreciation Event
Wednesday, June 25, 8:00 p.m. – 12 midnight
Be prepared for a night of lively entertainment, including the ultimate party band, the Barenaked Ladies and entertainment by Evolution, the “Journey” cover band. You can also experience a wonderfully theatric performance by the Blue Man Group. Discover the Art of Collaboration at some of Orlando’s best venues with a variety of social activities. Cisco wants you not only to listen to live music, but also to create it with the new interactive video game, Rock Band.
Watch live entertainment, enjoy thrilling rides, eat great food, and meet great people at Cisco Live 2008. For more information on the social activities at this year’s event, visit: www.cisco–live.com/about_activities.php.
Cisco Self-Defending Network: Combining Best–of–Breed Products and Services with a Systems Approach
The Cisco Self–Defending Network builds on industry–leading network and endpoint defenses to incorporate innovative application security, content security, policy enforcement, identity management, and security monitoring technologies.
A new generation of interactive business communication and collaboration technologies provides tremendous productivity and flexibility gains for organizations of all kinds. But this unprecedented connectivity also unleashes new, complex security risks, including:
- Increased exposure to security threats—Ubiquitous access to Web–enabled applications and services enables users to work from anywhere, anytime—but also places businesses at risk anywhere, anytime.
- An eroding network perimeter—The traditional network barriers that separated trusted from untrusted and “inside” from “outside”, are now disappearing.
- Evolving threats—Information attacks of the past were largely an issue of cyber–vandalism, with hackers primarily looking for fame. Today’s attacks are a profit–driven business, often controlled by organized crime.
The Cisco Self-Defending Network: Best–of–Breed Security in a Systems Approach
In the past, many businesses thought they had to make a choice when it came to security: They could use best–of–breed products that were effective against specific types of emerging threats but did not fully integrate into a pervasive defense system. Or, they could take a systems approach that assimilated point products that were “good enough” into intelligent system architecture. For modern businesses, however, neither option is enough. To meet today’s security challenges, businesses need both best-of-breed product capabilities and the ability to plan, design, integrate, and operate those capabilities as an overarching, autonomous system. Only one security vendor can provide such a solution: Cisco®.
The Cisco Self-Defending Network combines best–of–breed point technologies to address emerging threats, a systems approach built on Cisco’s industry–leading product portfolio to autonomously respond to pervasive threats, and Cisco’s differentiating security services portfolio to help make the solutions approach a reality. This unique, comprehensive approach to information security is helping businesses around the globe reduce IT security and compliance risk, enforce business policies, and protect critical assets, while lowering administrative burden and reducing total cost of ownership.
An Evolving Vision of Autonomous Security
The Cisco Self–Defending Network strategy was initially built upon a network foundation–embedding core firewall, VPN, and IPS security technologies within the fabric of the network itself. As business practices and security risks continue to evolve, however, the Cisco Self–Defending Network is evolving as well. By integrating best–of–breed product capabilities in all of these areas into a systems approach to information security, Cisco can provide a comprehensive solution for meeting today’s security challenges.
The Cisco Self-Defending Network encompasses:
- Network and endpoint security
- Content security
- Application security
- System management and control
For more information about the Cisco Self–Defending Network, talk to the Security Experts in the World of Solutions at Cisco Live, and visit www.cisco.com/go/securitysolutions.
Transforming the WAN Edge
Present day globalization means fierce competition for large enterprises. This year at Cisco Live, you will have the opportunity to learn how Cisco’s Network Systems team is helping companies like yours meet global business requirements for today and tomorrow.
Enterprises have always faced fierce competition for the loyalty–and the dollars–of their customers. As enterprises globalize, this competition is intensifying. To stay in the game, large enterprises now need round–the–clock operations and worldwide, highly mobile workforces that can work together any time and any place to respond to business challenges. This kind of collaboration requires constant and reliable access to rich media and applications with uncompromising security, while simultaneously maintaining the highest levels of network performance. Cisco is delivering services needed at the WAN edge to meet these global business requirements and is introducing a framework, based on the ASR 1000 Series Router, for transforming and extending the enterprise WAN edge to deliver these services to meet business objectives now and in the future.
At Cisco Live, attendees will have the opportunity to gain in–depth knowledge of Cisco’s WAN edge system architecture to design and implement in their networks with ultimate effectiveness. As well, troubleshooting, positioning, and architectural benefits of new hardware components are also covered, highlighting the ease of services aggregation into these platforms. Attendees will also be able to learn about the design and deployment process of enabling integrated security on Cisco routers. Topics include protection of the router itself and scenarios where integrated security is applicable. Technical details for integrated security technologies include zone–based firewalls, application firewalls, intrusion protection systems (IPS), access–control lists, and more.
More information on sessions about transforming the WAN edge can be found at these catalog entries:
Cisco Midrange Routers’ Architecture and Interfaces:
https://www.ciscolive2008.com/scheduler/staticProfile.do?SESSION_ID=1379
Deploying Cisco IOS Security:
https://www.ciscolive2008.com/scheduler/staticProfile.do?SESSION_ID=1280
Critical Services for the Next Generation Unified WAN
https://www.ciscolive2008.com/scheduler/staticProfile.do?SESSION_ID=3064
Multiservice Edge Architectures and Solutions for Service Providers:
https://www.ciscolive2008.com/scheduler/staticProfile.do?SESSION_ID=2525
