Audience Profile
"Meeting all the different vendors, and getting to see some faces that I've talked to on the phone and learning a little bit more about their technology helps me to touch and feel solutions and understand how they work (rather) than just reading a white paper for a solution."
- Jeremy Lacey, CTO, Century Bank, 2008 attendee
Who Attends?
Cisco Live attracts thousands of IT professional and technical innovators from all over North America, as well as a growing global audience segment. These loyal Cisco customers play key roles in purchasing decisions at their company or institution.
Cisco Live is Cisco's single largest educational and training event of the year, giving you the opportunity to interact with over 11,000 attendees, all in one location: the World of Solutions Expo.
"Panduit.. really enjoys participating in the Networkers' events. It's great global exposure. It's the right audience... So the benefits we see -are the right people coming in for the right information asking the right questions."
- Jeff Paliga, Panduit, 2008 Exhibitor
2008 Statistics and Audience Profile
At a glance, results for surveyed customers show:
- Nearly 4 out of 10 surveyed plan to buy exhibitors products/services as a result of the 2008 show
- 58 percent play a key role in the purchasing decision at their company or institution
- 48 percent have a budgeted network or software project within the next 12 months
- 70 percent would recommend Cisco Live to their colleagues
- Over 90 percent go to Cisco Live to understand how technology can help solve business problems/challenges
- 69 percent of executive attendees are planning to purchase exhibitor products
- 38 percent attend no other events
Source: Cisco Live 2008 Registration and Survey Data.
Detailed statistics from our 2008 event
Attendees by Region
Attendees by Segment
Attendees by Theater
Attendees by Top Vertical
Attendees by Product Budget
